Secrets & Lies | Ageless & Booming
Concept development, overall design and layout of 20 page White Papers. Campaign design of infographics, presentation design, toolkit, event invitation and collateral, social media assets.
Client
WPP AUNZ
Role
Secrets & Lies was developed within WPP AUNZ as a thought leadership initiative to offer new and potential clients. These research pieces reveal a different way of thinking, challenge the status quo and offer ways to approach marketing to have a meaniful impact. I was brought in as the lead designer on these projects - creating the overall look and feel of each chapter and develop consistent visual lanaguage across the chapters. I work closely with the project manager to produce high quality design that is captivating, accurate and efficient.
Business impact
These thought leadership events have been attended by more than 3,500 people across Australia and New Zealand. With 92 events they have reached more 80% of WPP AUNZ's top 50 clients - with 30% of these requesting secondary workshops. Secrets & Lies is responsible for driving client engagement and converting new business revenue for WPP AUNZ by more than $150 million per year.
You can download the Secrets & Lies full reports here.
